Publications
According to a research of “Rexona” 40% of women would like to be braver to be more successful in their career. With the aim to support this target group actively, Rexona created a campaign, starting in summer 2005 called “Trau dich!” (Dare it!). In Hamburg, Berlin, Cologne and Munich were installed life coaching events for interested women, part of them were done by Martina Pütz. Highlight of this tour was a self-confidence coaching held by be:comm with 14 participants in Hamburg on 29 September 2005.